Anadege Freitas is an executive with over 20 years of experience in digital marketing, Creator Economy, and innovation. In a world where attention is an increasingly scarce resource, she excels at connecting brands with new generations, becoming a reference in strategies aimed at Generation Z, millennials, and alpha. As the director of Content and Partnerships at Twitch, Anadege transforms the way brands engage with an audience immune to traditional marketing. She understands that in an information-saturated environment, traditional metrics give way to genuine connections and qualified engagement. Under her leadership, brands learn to transcend digital noise and build lasting relationships. Her career includes stints at giants like Activision Blizzard, Hasbro, Nintendo, and Paramount Pictures, where she leads campaigns that become cultural movements. The "Crasheta Furacão" case exemplifies this impact: a 100% organic launch video that sets global records by creating a real connection with the Brazilian audience. At Twitch, Anadege drives the Creator Economy and implements innovative frameworks that strengthen partnerships between brands and creators.