Ricardo Pastore holds a PhD in Administration from PUC-SP, with a thesis dedicated to omnichannel shopping experience and the creation of the Key Moments Model in the Omnishopper Experience. He has been a professor at ESPM for over 22 years and coordinates the Retail Center, also teaching postgraduate and MBA courses at institutions such as ESPM and FIA. With over 40 years of experience in retail, he has held leadership positions in major groups such as GPA, Makro Atacadista, Saraiva Megastore, and Ática Shopping. He is a co-founder of RPRetail Consulting and Training, co-founder of the blockchain platform KraftBioChain for the coffee supply chain, and serves on the boards of companies in the sector. In addition to his academic and executive career, he is the author of books in which he shares his expertise in innovation, omnichannel strategies, and retail media. Recognized as a consultant, mentor, and speaker, Pastore has participated in the NRF for 17 years, where he curates and mentors groups of Brazilian entrepreneurs, actively contributing to the evolution of national retail.