Thais Melendez
Thais Melendez is the market insights lead for Financial Services at Google, with extensive experience in consumer behavior and strategy. Her career includes 10 years in the financial market, working in credit and risk management, and 4 years at Google, focusing on education and finance.
Thais Melendez is the market insights lead for Financial Services at Google, with extensive experience in consumer behavior and strategy. Her career includes 10 years in the financial market, working in credit and risk management, and 4 years at Google, focusing on education and finance.
Thais Melendez is the market insights lead for Financial Services at Google, with extensive experience in consumer behavior and strategy. Her career includes 10 years in the financial market, working in credit and risk management, and 4 years at Google, focusing on education and finance.
Thais Melendez is the market insights lead for Financial Services at Google, with extensive experience in consumer behavior and strategy. Her career includes 10 years in the financial market, working in credit and risk management, and 4 years at Google, focusing on education and finance.
Thais Melendez is the market insights lead for Financial Services at Google, with extensive experience in consumer behavior and strategy. Her career includes 10 years in the financial market, working in credit and risk management, and 4 years at Google, focusing on education and finance.
Painéis com o palestrante
Wed, June 25th
Thurs, June 26th
14:00
-
14:30
Gorila stage
Track
YouTube: only educates or also converts?
The latest releases of the study “Finfluence - who talks about investments in social networks” show that YouTube is the most relevant network for those who really want to invest. That is where people access longer and in-depth content and learn about investments. The question is: besides educating, is this network capable of generating conversion into sales for the sector’s industries? What are the best practices? What has worked there?
14:00
-
14:30
Gorila stage
Track
YouTube: only educates or also converts?
14:00
-
14:30
Gorila stage
Track
YouTube: only educates or also converts?
