Bruno Azevedo
Na Rua
Na Rua
Na Rua
Bruno Azevedo is a partner of Na Rua, a firm that delves into people's daily lives and transforms the study of human behavior into strategic insights for major companies such as Google, Ambev, Nestlé, and Itaú. With nearly 10 years of projects with ANBIMA, he has deepened his understanding of Brazilians' relationship with the capital markets. Recently, Bruno traveled over 6,214 miles across the five regions of the country for an inspiring survey on how the population is incorporating financial investment habits into their daily lives - material that is available on the ANBIMA's website.
Bruno Azevedo is a partner of Na Rua, a firm that delves into people's daily lives and transforms the study of human behavior into strategic insights for major companies such as Google, Ambev, Nestlé, and Itaú. With nearly 10 years of projects with ANBIMA, he has deepened his understanding of Brazilians' relationship with the capital markets. Recently, Bruno traveled over 6,214 miles across the five regions of the country for an inspiring survey on how the population is incorporating financial investment habits into their daily lives - material that is available on the ANBIMA's website.
Bruno Azevedo is a partner of Na Rua, a firm that delves into people's daily lives and transforms the study of human behavior into strategic insights for major companies such as Google, Ambev, Nestlé, and Itaú. With nearly 10 years of projects with ANBIMA, he has deepened his understanding of Brazilians' relationship with the capital markets. Recently, Bruno traveled over 6,214 miles across the five regions of the country for an inspiring survey on how the population is incorporating financial investment habits into their daily lives - material that is available on the ANBIMA's website.
Bruno Azevedo is a partner of Na Rua, a firm that delves into people's daily lives and transforms the study of human behavior into strategic insights for major companies such as Google, Ambev, Nestlé, and Itaú. With nearly 10 years of projects with ANBIMA, he has deepened his understanding of Brazilians' relationship with the capital markets. Recently, Bruno traveled over 6,214 miles across the five regions of the country for an inspiring survey on how the population is incorporating financial investment habits into their daily lives - material that is available on the ANBIMA's website.
Bruno Azevedo is a partner of Na Rua, a firm that delves into people's daily lives and transforms the study of human behavior into strategic insights for major companies such as Google, Ambev, Nestlé, and Itaú. With nearly 10 years of projects with ANBIMA, he has deepened his understanding of Brazilians' relationship with the capital markets. Recently, Bruno traveled over 6,214 miles across the five regions of the country for an inspiring survey on how the population is incorporating financial investment habits into their daily lives - material that is available on the ANBIMA's website.
Painéis com o palestrante
Wed, June 25th
Thurs, June 26th
11:30
-
12:15
Yellow stage
Track
The new social context and the relationship with money
What we have built and worked thus far in terms of business strategy was based on a social context that no longer exists. For the first time, the economically active population is comprised of four generations and, soon, five. We have different family structures, new and longer careers, lower desire for leadership positions, and higher priority on personal life. How is the relationship with money in this context? And what are the challenges for the investment industry? Do we have to fully reinvent ourselves?
11:30
-
12:15
Yellow stage
Track
The new social context and the relationship with money
11:30
-
12:15
Yellow stage
Track
The new social context and the relationship with money
