Michelle Ferreira
BTG Pactual
BTG Pactual
BTG Pactual
Michelle Ferreira serves as the Director of Content Strategy, Social Media, Influencer & CRM at BTG Pactual, spearheading engagement strategies and campaigns with significant impact on the financial market. A Journalist graduated from Mackenzie Presbyterian University, she boasts nearly 15 years of experience in digital content creation and management.
Michelle Ferreira serves as the Director of Content Strategy, Social Media, Influencer & CRM at BTG Pactual, spearheading engagement strategies and campaigns with significant impact on the financial market. A Journalist graduated from Mackenzie Presbyterian University, she boasts nearly 15 years of experience in digital content creation and management.
Michelle Ferreira serves as the Director of Content Strategy, Social Media, Influencer & CRM at BTG Pactual, spearheading engagement strategies and campaigns with significant impact on the financial market. A Journalist graduated from Mackenzie Presbyterian University, she boasts nearly 15 years of experience in digital content creation and management.
Michelle Ferreira serves as the Director of Content Strategy, Social Media, Influencer & CRM at BTG Pactual, spearheading engagement strategies and campaigns with significant impact on the financial market. A Journalist graduated from Mackenzie Presbyterian University, she boasts nearly 15 years of experience in digital content creation and management.
Michelle Ferreira serves as the Director of Content Strategy, Social Media, Influencer & CRM at BTG Pactual, spearheading engagement strategies and campaigns with significant impact on the financial market. A Journalist graduated from Mackenzie Presbyterian University, she boasts nearly 15 years of experience in digital content creation and management.
Painéis com o palestrante
Wed, June 25th
12:15
-
12:35
Yellow stage
Track
Finfluencer and the investment industry: match or fight?
Categorias
Macroeconomics
Market regulation and self-regulation
Nearly 600 influencer profiles are rising on social networks with content about investments and how to make money in capital markets. Five years ago, they were under 300. In this panel, we will discuss what to expect from the relation of finfluencers with the investment industry. Is it a win-win situation or is there only one side winning?
12:15
-
12:35
Yellow stage
Track
Finfluencer and the investment industry: match or fight?
Categorias
Macroeconomics
Market regulation and self-regulation
Nearly 600 influencer profiles are rising on social networks with content about investments and how to make money in capital markets. Five years ago, they were under 300. In this panel, we will discuss what to expect from the relation of finfluencers with the investment industry. Is it a win-win situation or is there only one side winning?
12:15
-
12:35
Yellow stage
Track
Finfluencer and the investment industry: match or fight?
Categorias
Macroeconomics
Market regulation and self-regulation
Nearly 600 influencer profiles are rising on social networks with content about investments and how to make money in capital markets. Five years ago, they were under 300. In this panel, we will discuss what to expect from the relation of finfluencers with the investment industry. Is it a win-win situation or is there only one side winning?
